Job Description

Specialist, Lifecycle Operations

Apply Now Apply Later Job ID 10134817 Location Santa Monica, California, United States Business Disney Entertainment Television Date posted Oct. 23, 2025

Job Summary

Were seeking a strategic and data?driven Associate Manager of Lifecycle Marketing to support customer engagement and retention initiatives for Hulu and report to the Senior Manager of Lifecycle Operations. As an Associate Lifecycle Manager at Hulu, you will help manage highly technical marketing projects that efficiently drive business impact and deliver outstanding subscriber experiences. You will also collaborate cross?functionally to execute a variety of marketing campaigns, using data to drive personalization and value for both active and lapsed subscribers. Youll thrive in a fast?changing environment, manage Airtable workflows, and be passionate about email and push marketing.

Responsibilities

• Partner with the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high?priority marketing initiatives to life
• Plan, schedule, execute, and test email and push notification journeys, including end?to?end QA documentation and performance measurement
• Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
• Hyper?target subscribers with relevant content to ensure a positive experience for users engaging with Hulus products
• Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
• Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
• Find opportunities to improve the effectiveness of email and push marketing programs

Basic Qualifications

• 3+ years in lifecycle marketing or a related field
• Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Knowledge of email and push best practices for deliverability and downstream impact
• Superior project management skills and attention to detail with experience managing Airtable workflows
• Ability to provide strategic recommendations motivated by data
• Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
• Ability to anticipate needs, innovate, and flourish in a fast?paced environment
• A positive attitude, and a penchant for solving problems
• Extensive project launch experience and understanding of QA processes

Preferred Qualifications

• A minimum of 1 year of experience in streaming, media, or subscription?based businesses
• Experience with corporate audience segmentation tools such as SaaS Customer Intelligence

Required Education

• Bachelors degree or equivalent work experience

The base salary for this position in Santa Monica, CA is $64,300.00 $86,200.00 per year based on a 40?hour work week. A bonus and/or long?term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.

About Disney Entertainment Television

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the companys streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative.

About The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.

Hulu, LLC is an equal?opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information, or disability.

Disability Accommodation for Employment Applications

The Walt Disney Company and its affiliated companies are Equal Employment Opportunity employers and welcome all job seekers, including individuals with disabilities and veterans with disabilities. If you have a disability and need a reasonable accommodation to search for a job opening or apply, please visit our disability accommodations FAQs. We will respond only to those requests related to the accessibility of the online application system due to a disability.

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